文丨管艺雯
编辑丨宋玮
《晚点
LatePost》独家获悉,12月9日晚22点,京东创始人、董事局主席刘强东在公司内网回复员工评论称,“无论如何,我都不会躺平,也希望兄弟们绝不躺平……京东基础依然在,相信我们一定会走出低谷。任何一个人任何一家公司都会经历若干个顶峰和低谷才能成就伟大。”
刘强东发声的背景,起因是一位京东运营人员近日在内网发表了一篇长文,历数了在他看来京东目前存在的一些问题,主要包括:
1
促销机制复杂;
2
平台大促需要提前规划好节奏和力度;
3
平台生态需要给到 pop 商家更多支持;
4
低价心智,需要人人执行到位,贯彻到底。
今年初,京东就将低价战略列为京东零售未来三年最重要的战略,刘强东在当时强调要关注零售的本质,“成本、效率、体验”,试图把整个京东拉回到同一频率。半年后,刘强东召集了采销、产品、营销等多个部门数千名员工,分享过去二十年京东的增长经验,将其归纳为
20 条增长方式。今年,京东集团原 CFO 许冉先后接替徐雷、辛利军出任京东集团 CEO 和京东零售集团 CEO。
无论是公司发展增速还是员工士气,今天的京东都不处于高点。刘强东在上述京东运营人员文章后发声回复,也更多是在鼓舞员工、稳定军心。
他说,“组织庞大臃肿低效,改变起来确实需要时间”,他希望员工们可以再多一些耐心。刘强东称京东基础依然在,“相信我们一定会走出谷底。”
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