美国蛋价飙涨!庆祝复活节改为彩绘马铃薯
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蛋价冲击全球有感,亚洲地区如台湾、日本的餐厅企业纷纷祭出菜单调整,就连美国民众想庆祝复活节必备的“彩蛋”习俗也被迫有所改变。由于全球面临鸡蛋价格飙涨,今年部分美国消费者选择用马铃薯取代鸡蛋,否则平均一打要价3.25块美金的鸡蛋实在让民众吃不消。
今年复活节(9)期间,美国马铃薯产业集团协会“Potatoes
USA”鼓励民众将马铃薯取代价格飙涨的鸡蛋,用来彩绘、染色当作“彩蛋”来庆祝与装饰,协会行销总监表示,这个主意原先是看到有消费者率先发起,这才鼓励民众们跟上这股节俭又有创意的风潮。
不过根据美国消费者物价指数,今年二月蛋价比起去年同期飙涨55.4%,马铃薯则仅受通膨影响略涨13.5%;美国农业部数据亦指出,全美鸡蛋平均一打要价3.25块美元,部分地区如纽约、加州更是价格翻倍或无货源,让民众在一年一度的重大节日难以享受“找彩蛋”的乐趣。
洛杉矶一名娱乐产业行销专家认为,不论用鸡蛋或马铃薯装饰的主意都不错,在符合经济考量下马铃薯不仅彩绘面积更大,还能装饰成电影《玩具总动员》角色“蛋头先生”(Mr.
Potato Head)。
美国因禽流感扑杀几千万只鸡,蛋价一度飙涨至历史新高,《彭博资讯》指出,美国食物价格上涨的另一个助因是,部分共和党国会议员为了削减内政支出,有意施行减少政府挹注美国食物补助计划的经费,变相带动原物料与食材费用上涨。
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