新东方“双语带货”翻红!年轻人对习近平的软性抵抗?
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受到官方“双减”政策冲击,中国补教龙头新东方走出新路线,近日他们透过网络直播“双语带货”翻红,“涨粉”不断,连带股价也重新飙升。对此,日本《产经新闻》台北支局长分析,新东方的复活是部分年轻人对于习近平主导的民族主义、闭关锁国一种软性的抵抗。
矢板明夫在脸书贴文指出,新东方原本是中国首屈一指的英语培训机构(补习班),专门教年轻人考托福出国留学,但是这几年,中美关系恶化、中国人想去美国留学申请签证越来越难,加上习近平政权从去年开始打压补教业,很多知名的英语培训班都应声倒闭,新东方去年的营收一下子少了80%,不得不辞退6万多名员工。
不过,受到沉重打击的新东方开始尝试转型,在直播间“双语带货”(以双语在直播中销售货物),迅速收获上百万粉丝支持,在香港上市的子公司新东方在线的股价也一路高涨,六月上旬连续五天上涨,6月10日盘中一度涨超40%,更新了历史上的最高价。
矢板明夫说,文化大革命期间,中国民众基本上没有机会接触外语,改革开放后的经济腾飞,则是从打开国门开始,如今中国进入“文革2.0”时代,学习外语的机会越来越少,甚至有些学校将英文课改成“习近平重要思想”科目,“在中国国内强大的反美宣传下,新东方的复活,可以说是非常具有讽刺意味的。某种意义上,是这些年轻人对习近平主导的民族主义、闭关锁国一种软性的抵抗。这样的“双语带货”还能维持多久?有待观察。”
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